Content for professional services firms
Researched, written, fact-checked, and published for you — so the right clients find you, and know you're the right choice before they even pick up the phone.
£250 per article. No retainer. No minimum commitment.
This is for you if…
A single client instruction at your firm is worth £5,000 or more.
You know you should be publishing content — but it never makes the calendar.
You want articles that rank and convert — not content that sits unread.
The gap
Your ideal clients are searching for answers right now — on Google, on Perplexity, in the questions they type into ChatGPT at 11pm. They're looking for a firm that clearly understands their situation before they even make contact.
But your expertise lives in your head, in your client files, in years of quietly excellent work. Not in the place where buyers look first.
A single well-placed article can bring in enquiries from people who've already decided you're worth calling — before the first conversation.
Content closes that gap. Not generic blog posts — structured, evidenced articles written for the question your ideal client is actually asking.
The system
Nine documented steps run behind every article we produce. You're involved in two of them — approving the brief, and reviewing the draft. Everything else is handled, from keyword research to a publish-ready article package formatted for your CMS.
We map the keyword landscape for your area of practice, analyse what's ranking and why, and build a brief targeting a real search opportunity — accounting for both traditional and AI search.
You approve the brief before a word is written. If it doesn't feel right for your firm, we adjust it before we start.
A full expert-quality draft structured to answer the reader's question and move them toward an enquiry. Every factual claim is verified against authoritative sources before the draft reaches you.
You review the draft. Your knowledge in, generic content out. One round of revisions is included.
Full on-page SEO, schema markup so AI search engines can cite your content directly, internal linking recommendations, and the article delivered in your preferred format — Google Doc, Word, or Markdown — ready to paste into your CMS.
Copy it into your CMS. It's done. No technical knowledge required on your end.
The work
The best way to evaluate a content agency is to read what it writes. These articles were produced through this exact process — for the sectors we serve.
A deep guide for UK solicitor practices on why most law firm SEO underdelivers — and the three-layer content architecture that changes that. Written to rank and to convert.
Read the article →An early-mover guide to Answer Engine Optimisation for specialist professional services firms — built to earn citations in ChatGPT, Perplexity, and Google AI Overviews.
Read the article →Specialist legal, mortgage, or financial planning. One article that ranks for the question your ideal clients are already asking.
Start with one article → Browse published articles →Get in touch
Tell us a little about your firm and we'll come to the call prepared — not to pitch, but to understand what a first article might look like for you.
One new client instruction at your firm is worth £5,000 or more. A single article that brings in one new enquiry returns your investment twenty times over. We charge £250 per article — and clients who start now lock in that rate for the duration of their engagement.
"Every enquiry gets a personal response from me. I'll have read your firm's website before we speak, so we don't waste each other's time."Gigi — Founder, SwyftSystems
We'll be in touch within one business day. Talk soon.
Send us your best piece of content. We'll give you an honest read — what's working, what isn't, and what we'd do differently.